Digital Market & Consumer Research
We help you create can’t-miss marketing strategies hyper-targeted to your audience based on online business intelligence.
Today’s consumer is savvier than ever, and your marketing approach needs to be equally as capable. It is no longer about developing a targeted outreach plan, your marketing campaigns must be smarter, and grow to be hyper-targeted to your unique and specific audience segments. Content marketing plans developed for the mass audience will never ring true to prospects that have very specific needs. In order for your brand to become and remain relevant, you must understand each of your audience segments, and develop tactical execution plans to speak to each of them individually.
Customers and prospects are talking about your brand, your products, and your services online. How can you best insert your brand into those conversations if you don’t know who is having them, what they are saying, and where they are happening? Our Digital Research team breaks your targeted audiences down in to segments, and lets you see exactly what your current reach and perception is among them. We then break down their specific industry pain points and their traditional and online behavior to show who their influencers are, what channels they are active in, what content they consume, and what the most effective formats are. This research is the foundation of a targeted, effective digital strategy to reach your audience in the right place, with the right message, at the right time.
- Customer Insights Study
- Social Marketing Campaign Reporting