Search Secrets: 3 Tricks to Build Content Around Your Keywords

Search engine optimization (SEO) is more important than ever for content marketers, but the rules are always changing. Just when you have a system in place, Google changes its algorithm, and you might slip in the rankings.

These days, semantic search is much improved, but it’s a double-edged sword. On one hand, you don’t have to worry about using keyword stuffing to hit every possible variation of a search term’s verb tense. On the other hand, your content needs to be ever more niche to attract those long-tail search queries that search engines can now understand.

Developing better content around your keywords to attract people making very specific searches is entirely possible. Try these easy tools to get inspired for building fresh content around your most important keywords, and you’ll rise up through the rankings in no time.

Have questions on SEO strategy?

1. Google Suggest

Google’s auto-suggest function in its toolbar isn’t just for the benefit of searchers. It’s also a great way for marketers to see what people are looking for when they type in some or all of your keywords. You can harness the power of suggestion by trying Keyword Tool online. Just type in your keyword to get a list of additional keywords related to your original phrase. Once you’ve found some interesting ideas, build a blog with posts focused on those search term to generate more leads.

2. Answer the Public

While Keyword Tool is useful for declarative phrases, Answer the Public provides all the questions people are asking when doing an online search using your keyword. This is an easy way to ideate content: Just devote an article or blog post to answering each question in as much detail as you can. Be sure to change the default country when you use the tool if you don’t live in the U.K.

3. Quora

Quora is a social media site that crowdsources answers to more complex questions about everything from nuts to nuclear waste. You can browse the top questions people are asking, or you can search your keywords for related questions. Quora doesn’t offer the most systematic way to search for keyword topics, but it’s a great place to find guest contributors and experts to help you build up valuable content.

When you’re in a creative slump, use these tools to inspire content around your keywords in ways you haven’t thought of before. You’ll avoid repetition and hit many more long-tail search terms, which will improve your internet presence overall.